Mr. Electric, Providing Superior Electric Service
"...it wasn't just airtime we sold them. It was a whole marketing package."
Account Executive Cox Radio Inc.

The Problem

"They were a brand new franchise opening in Tulsa" The franchise was giving Renfro Electric of Muskogee the opportunity to branch out into residential electrical. Having been a commercial business for over 20 years, Steven and Tom were not real sure how to go about advertising. They did however know that they liked our station. They had a small budget to work with and needed big results."

 

The Process

"Strategic planning was the key for our "SALES TEAM". our internet marketing coordinator created an exciting banner campaign that really got Mr. Electric's attention. We meet with the client several times to make sure that we understood their needs completely. During this process we helped Steven and Tom with how to maximize their dollars with the yellow pages directory getting them listings under categories other than electrical and saving them money on un-necessary large ads."

 

The Plan

"A complete package" We put together a marketing plan that would give them optimum effect for less money. We told them pick a day and a time and own it. We added internet streaming and banner adds for better frequency. The finishing touch was to get them involved in our shows for maximum exposure to the public."

 

The Performance

"The second day the ad ran our client received a phone call." Mr. Electric was so happy with our overall long term proposal that he sign an annual campaign, even though we originally talked about a 3 month campaign to get him started. In a phone conversation the week their ads started Steven expressed his excitement about hearing his commercials and seeing his banner on the internet."

 

To Advertise on Spirit 102.3:
Mary Rogers
Generall Sales Manager
918-493-7400

 

Selling To Achieve Results